When communicating complex ideas or topics, the content can be dry and/or detailed, so presenting information in an engaging way essential.
Capturing opt-in’s and building online relationships is also important because visitors may need to be ‘encouraged’, reminded or otherwise re-engaged on the topic.
This infographic lays out our conceptual hierarchy of engagement tactics (The Engagement Ladder) that we use to increase a sites chances of success in lengthening a web visit and encouraging repeat visits, with the objective of increasing understanding and adoption.