Research organisations invest significant time, money and brainpower into undertaking research and development projects for their industries. That’s why effectively communicating the findings and driving the adoption of new techniques is crucial.
The internet has long been an essential tool for extension programs – yet the most effective processes for driving adoption on the web are not always utilised. The following is a step-by-step guide for building a successful website for your extension program.
Step 1: Build Awareness
It sounds obvious, but websites are only useful if people know about them. All too often, valuable research findings and industry data are under-utilised and unappreciated because they are hidden from their intended audience and search engines. Consider these approaches:
- Use search techniques to get higher website rankings on Google.
- Build awareness through your traditional communication channels (brochures, fact sheets etc).
- Promote your website during face-to-face presentations.