Many organisations resist exploiting the full potential of the internet for their communications programs because:
- They are not sure where to begin – it’s all a little intimidating.
- There is no clear vision of a fitting solution.
- The unknowns could lead to a disappointing result and wasted money.
In this paper we’ll look at the innate benefits of using the internet and bust some myths about the difficulty of implementing digital strategies.
The Communication Hierarchy
It’s easy to get overwhelmed by the prospect of developing a fully-formed website with all the bells and whistles. So it can help to break down the different elements into a hierarchy – starting with the most basic elements and then adding incremental levels of sophistication.