Communicating the outcomes of research to target groups can be costly and time consuming. In this paper we look at ways to cut the cost of communication by getting others to do some of the work for you.
To use a simple analogy, if you employ a talented speaker or facilitator to run your research workshops – someone who is engaging, convincing and memorable – the attendees at the workshop will spread the word amongst their networks. So while only 100 people might go to the workshop, 1,000 might hear about what was discussed through word of mouth.
It’s the same with websites. If you can make the content of your site not just relevant, but also interesting and memorable, users will tell others within their community about the site, reducing your costs of marketing the site. Here are some tips for getting people talking about your website.