Using the internet to communicate research outcomes requires specialised thinking. That’s why we’ve put together a range of White Papers, each covering a different topic relevant to communicating complexity.
1. Using the Internet to drive adoption
Research organisations invest significant time, money and brainpower into undertaking research and development projects. So how can the internet help in communicating the findings and driving adoption?
2. Using the Internet to Drive & Measure Best-Practice Adoption: Part 1
How can the internet help to influence the adoption of a new process? And how can a website be used to measure the extent to which adoption of that new process has taken place?
3. Using the Internet to Drive & Measure Best-Practice Adoption: Part 2
Tracking online behaviours can be a useful way to measure adoption, but it can never provide the complete picture. What you really want to know is what’s happening in the ‘real world’. So how do you track that?
4. Masking Complexity: Part 1
The research undertaken by organisations involved with R&D is, by nature, extensive and complex. So how do you communicate the findings to stakeholders without ‘dumbing down’ or cutting back the content?
5. Masking Complexity: Part 2
In Part 1 of ‘Masking Complexity’ we discussed three ways to present complex information on the web in an appealing and inviting way. Here, we reveal the final three techniques.
6. Creating Wow & Getting People Talking
Communicating the outcomes of research can be expensive and time consuming. How can you cut the cost of communication by getting others to do some of the work for you?
7. Web communication – thinking beyond websites
Here we bust some established myths about the difficulty of implementing online strategies.