- Understanding – Successfully communicating the information so that it is truly understood by your intended audiences.
- Fostering Understanding — The tactics and method we use for best communicating complex information.
- The Sender – us.
- The Message – what we are trying to communicate, and
- The Recipient – the people we wish to understand the message.
Our objective therefore is to:
Refine the Message, with specific Recipients in mind, using both well established Communications Tactics and the strengths of the web (or your chosen digital channel).
More information on the role of feedback / two way communication later in the ladder!