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- Using the Internet to Drive & Measure Best-Practice Adoption: Part 1
- Using the Internet to Drive & Measure Best-Practice Adoption: Part 2
- Masking Complexity: Part 1
- Masking Complexity: Part 2
- Creating Wow & Getting People Talking
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Building a content marketing strategy for your brand
There was a time when marketing was simpler. When advertising men wore sharp suits with ties and drank martinis. When a web site was where a spider lived. And when media selection boiled down to a choice between TV and print.
Read MoreSalvaging the solution
Everyone’s offering a solution these days. Moving house? Use Acme Moving Solutions. Need your garden cleaned up? Call Bob’s Gardening Solutions. Need a plumber? Look up ABC Plumbing Solutions. Soon we won’t be buying our cars from car dealers, but from mobility solution companies. We’ll go for dinner at a food solution outlet and we’ll do our tax with an …
Read MoreStaying sane in a world with a trillion web pages
When the Internet hit the mainstream in the late 90s it began a fundamental shift in the way we think about and use information. Things that were once scarce or expensive – leaked government documents, encyclopaedias, John Coltrane’s back catalogue – suddenly became available very easily and free of charge.
Read MoreApple: is history repeating?
http://www.youtube.com/watch?v=OYecfV3ubP8″>most
Remember the 80s? Girls wore leg warmers, mobile phones were bigger than a small fridge and Bob Hawke was PM of Australia. It was also the decade when Apple launched – with arguably the most famous TV ad of all time – the Macintosh, the first personal computer with a graphical interface (wow). It was a big deal. ‘Macs’, as …
Read MoreA different way of looking at testing
Testing is always the boring bit. You’ve developed a new website/piece of software/app/widget, you’ve loaded all the content and got the designs just right. But before you can press go you know you’ve got to do proper testing to uncover any bugs. Essential, yes – but also time consuming and expensive. Or is it?
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