Big Scary Topics
Complex can just be BIG and detailed in disguise. In these situations. it is often hard to know where to begin creating a solution that successfully communicates.
Sciency & Technical
Communicating technical topics is also a challenge. This is hard enough to do face to face, or via training courses, let alone over the web. Browse around for examples, inspiration and guides.
Need to drive change
Often detailed information is being provided to promote practice or behavioural change. Driving change on a passive media like the web is tricky – but achievable!
Everyone’s offering a solution these days. Moving house? Use Acme Moving Solutions. Need your garden cleaned up? Call Bob’s Gardening Solutions. Need a plumber? Look up ABC Plumbing Solutions. Soon we won’t be buying our cars from car dealers, but from mobility solution companies. We’ll go for dinner at a food solution outlet and we’ll do our tax with an …Read More
When the Internet hit the mainstream in the late 90s it began a fundamental shift in the way we think about and use information. Things that were once scarce or expensive – leaked government documents, encyclopaedias, John Coltrane’s back catalogue – suddenly became available very easily and free of charge.Read More
Remember the 80s? Girls wore leg warmers, mobile phones were bigger than a small fridge and Bob Hawke was PM of Australia. It was also the decade when Apple launched – with arguably the most famous TV ad of all time – the Macintosh, the first personal computer with a graphical interface (wow). It was a big deal. ‘Macs’, as …Read More
Testing is always the boring bit. You’ve developed a new website/piece of software/app/widget, you’ve loaded all the content and got the designs just right. But before you can press go you know you’ve got to do proper testing to uncover any bugs. Essential, yes – but also time consuming and expensive. Or is it?Read More
A few recent events have triggered conversations with clients and industry colleagues on the topic of expectations, and expectation management. It sounds like (and probably is) a clinical, political even cynical term, but yet it plays such a vital role in our everyday lives.Read More
I don’t want to set off unnecessary alarm bells, but there has been a lot of coverage of domain and hosting server hacking recently. The media is reporting that Distribute.IT have been hacked and up to 4800 websites have been unrecoverably wiped out. I can only imagine the impact to their clients, and of course their own business.Read More